Our Story

Hello! I’m Sequoia Daniels, owner and founder of Elite Expressions. With over 15 years of successful experience planning events of all kinds, I realized that this was not just a hobby, it was part of my purpose. In 2012 I took a leap and left corporate, and went into full time entrepreneurship and started Elite Expressions. This was the best leap in life that I’ve ever done!! Doing my passion full time and being able l to look into the eyes of happy brides, grooms, and families week after week is simply amazing. Throughout the years I’ve had the pleasure to plan and design events in various states as well as work with over 10 different culture and ethnicities. Over the years I’ve also had the pleasure of operating in my other purpose and passion, which is coaching and development. I’ve trained many wedding planners to thrive and have a successful event planning company. Our focus is now geared towards a group that I believe is often over looked, and that is our DIY brides. I’ve had the honor of creating packages and resources for the everyday bride who may not have a full wedding planner but still could use a little help along the way. In addition to the services and offerings for our brides, we also have our Elite Academy which trains and develop led wedding planners to have thriving six figure planning companies.

Bringing pure bliss and alleviating unnecessary stress and to-do’s is our focus! I’m looking forward to working with you to bring your most special day to life!



Ask Sequoia

Do you have a planning or design dilemma, or question about wedding etiquette? Sequoia is here to help! Submit your question below.